Why blogging helps SEO!

https://www.flickr.com/photos/notionscapital

Firstly, here is some key definitions to know before you read anymore..

  • A Blog is a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.
  • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

 

1. Fresh Content

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Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

2. Popularity

Obviously, when your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. The only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

3. Images

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information

4. Video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.

 

5 Tips For Creating Great Facebook Content!

https://www.flickr.com/photos/thalo-flicker/
https://www.flickr.com/photos/thalo-flicker/

 

There is many different ways in which we can create great Facebook content. In today’s blog post I’m going to share with you 5 tips which I find key to creating great content on facebook.

These Tips include :

1. Interesting and eye catching imagery 

https://www.facebook.com/PUMA
https://www.facebook.com/PUMA

The above image was taken from the Puma Facebook. Puma create great content and one thing in which they are creative with is their imagery! I think the pictures they use mix the ordinary with the extraordinary. This means that people who come across Puma’s content are left with a positive impression. I personally think the imagery is cool and unusual.

2. Don’t post too frequently
We can all relate to the annoyance of being annoyed with useless posts and pointless information. I can’t stress enough the old saying, quality not quantity when it comes to posting content on Facebook. According to a research study by the University of Colorado Business School, the number one reason people unlike Facebook pages is because they get annoyed being continuously bombarded with posts. Plastering peoples news feeds won’t get you more attention. Make each post count! This is important when it comes to Facebook content.

3. Originality is key
The biggest challenge for marketing brands on Facebook, is creating original content. This is something that will come no surprise to anyone who has been tasked with coming up with an creative and original idea. Nobody wants to look at an unimaginative Facebook page. I understand that there are some environments where professionalism is necessary, but that attitude will only come off dull on Facebook. As the great Albert Einstein said “Creativity is contagious, pass it on”.

4.Post a variety of content

Variety is the spice of life, this applies also in the world of Facebook. The same old statuses get boring. Companies need to change it up, either be a video, blog post, pictures you need to keep people interested! Some times it isn’t a bad idea to use a personal touch to posts bringing to light their is actually a person behind these posts, believe it or not Facebook isn’t run by robots! Interactivity and Engagement are the keys to Facebook. Ask people their opinions and thoughts of various topics, you are guaranteed responses!

5.Note when your fans are online

Although it is safe to say Facebook never sleeps, a business or brand should note the peek times of the day their target market are online.  Pages that suffer from low engagement are ones who don’t do their research on this. It is easy to know how many people your post has reached, but are they the people your targeting? This can be viewed through ‘Facebook Insights’. Teenagers may be active 24 hours a day but for example if you are targeting mothers then it is very unlikely they will be online past 12 a.m.

The Future of social media is mobile!!

https://www.flickr.com/photos/johanl/
https://www.flickr.com/photos/johanl/

 

 

Generally, our social media experience has been stuck to the first-screen browser and the one News Feed to rule them all. We’ve been bombarded with bloated content from overpopulated streams. We’ve been saturated with updates and notifications from people we love, pages we Like, accounts we follow, colleagues who we connect with, and acquaintances that can’t even remember how we know them —we just couldn’t keep up. We felt the urge to clean house, to make our feeds less cluttered and more manageable.

But as our daily Internet consumption moves away from the desktop/Laptop the landscape of social media is seeing a dramatic shift in native platforms and user behaviors. Smartphone hardware has matured. Wireless data networks have advanced. Mobile-first design has gone mainstream. But content oversaturation and deterioration of meaningful interactions is still a concern. That problematic intersection has birthed a new zeitgeist: Mobile tribes.

We crave interpersonal interaction, the basic human need to connect and communicate with each other. The basal layer of social media has remained unchanged, but the chief characteristic of tribes is the tendency to categorize membership in distinct groups, movements, cultures and ideologies—to band together in subpopulations of shared interests, tastes, demographics and marketplaces. That’s where mobile comes in.

People are nowadays more likely to pick up there mobile to check there Facebook, Instagram and Twitter rather than open up there laptop and do the same. The convenience of the mobile means that it is now quicker and easiler to access our social media accounts. Mobiles also are unique because they can allow us to take a photo and instantly upload it to numerous social media sites in matter of seconds.

But the fact we are now even closer to our social medias at all times means we are becoming dependent and fixated on it. People say nowadays that if people see a house burning down they are more likely to take a photo for Facebook rather than help- Yes, this is a bit extreme but you get the idea.

Have a look at a little video that went viral recently which shows the negative effects social media on mobile has on us.

Growth in the more established social media platforms has slowed here, while newer mobile-based apps are gaining ground, according to the latest research into Irish social networking habits.

 

GradSafe App idea!

Hi everyone!

This semester in college has thrown up many new and interesting challenges, one of which includes our Digital Marketing App creation. We were asked to come up with an App concept by our lecturer. They say two brains are better than one so i teamed up with my fellow classmate Daniel O’Sullivan to hopefully create a successful idea.

Basically, GradSafe is an App that will protect, aid and educate users when finding a job. There are a few unique elements to the App itself. GradSafe analyses user’s social media accounts to determine exactly how visible the persons data is to possible future employers. Users can also avail of GradSafe’s tips and tutorials to maximize the privacy of their social footprint.

Gradsafe also has a unique job finding system which alerts users to where they may be a job opening in their field. Users enter their discipline and special interests and GradSafe screens different job websites to pick out only the ones that suit that specific user. There is also an option to possibly integrate students exam results directly onto the App for possible employers to see.

In today’s business world many professionals have a LinkedIn account. The problem with many young graduates is that they don’s know how to get the full potential out of their account. GradSafe will offer its users advice on how to make their LinkedIn account attractive to future employers. GradSafe users will receive business articles which are tailored to the area of work he/she is interested in entering.

The App is aimed at students, job finders and young professionals. Currently there is no App on the market which offers the same unique services as GradSafe. In my own experience many students will ignore their student email accounts and miss out on potential internships and job opportunities. The modern student only worries about Facebook, Twitter and text alerts they get on their smartphones. This is why GradSafe will be successful through its alert system.

The App is developed by students, for the students. I think this will be the key to its success.

Thanks for reading my first blog update. Please stay tuned for my next installment.